Why you should invest in your team's writing skills

Whether you work in health, science, research or engineering, you and your team probably spend a lot of time writing.

At a minimum, you and your team communicate through written texts and e-mails. More likely, you also need to write reports, proposals, articles, blogs or white papers. By investing in your team’s writing skills, you can:

Increase your bottom line

Of course, writing great funding proposals can mean more money in the door, but having good writers on your team also helps generate revenue and save money in other ways. For example, a well-written report to a client can improve your chances of repeat business, while clear, concise e-mails can save time and improve productivity internally.

Improve team morale

Investing in your team’s writing skills can help employees communicate with each other more clearly and effectively. It also provides your team members with a skill they can apply right away in their work, building a sense of accomplishment and pride.

Gain influence

The goal of your written communication may be to simply provide your reader with information. More likely, you also hope to encourage the reader to trust you, talk about you or buy from you. Good writing training helps your team build important skills such as clarity and structure, which can help engage the reader and shift their perspective.